Free UTM Builder
Add UTM parameters to any link so you can see exactly which campaign, channel or post drove each visit. Free, no sign-up.
Tagged URLs are long — shorten them
UTM links get unwieldy fast. Shorten yours with a clean custom slug and Snip will track the clicks on top of your UTM data — the full picture in one place.
Shorten & track free →FAQ
What is a UTM parameter?
UTM parameters are tags you add to a URL (utm_source, utm_medium, utm_campaign, etc.) so analytics tools like Google Analytics can tell you which campaign, channel or post a visitor came from.
Which UTM parameters are required?
Source, medium and campaign are the three you should always set. Term and content are optional and used for finer tracking, like paid keywords or A/B variants.
Is this UTM builder free?
Yes, completely free with no sign-up. Build as many tagged URLs as you like, then shorten and track them with Snip if you want click analytics too.