What is a branded short link, and why should you use one?
A branded short link is a shortened URL that uses your own words — like snip.sh/menu — instead of a random string. It's a small change that measurably improves trust and click-through. Here's why it matters.
The trust problem with generic links
People are wary of clicking links they don't recognise, especially shortened ones, because they can't see where they lead. A random short code gives them no reassurance.
A branded slug does. snip.sh/spring-sale tells the reader roughly where they're going before they tap — and that reassurance lifts click-through.
Why branded links get more clicks
Readable, relevant links look intentional and safe. They're also easier to say out loud, put on a flyer, or remember. Across a campaign, those small gains in trust add up to more clicks for the same reach.
How to create one
Paste your long URL, set a custom slug that describes the destination, and share it. Then check the click analytics to see how it performed. With Snip you can do all of this — branded slugs and analytics — free to start.
Shorten your first link — free
Create a short, branded link and see every click. Free to start, no card required.
Shorten a link free →FAQ
Do branded short links improve click-through rates?
Generally yes. Readable, relevant links look more trustworthy than random codes, which tends to lift click-through — especially on social and printed materials.
Can I use my own slug for free?
Yes. Snip lets you set a custom slug on the free plan, so your links can look like yours from day one.